Speakers
Gord Hotchkiss - President and CEO, Enquiro
In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.
In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.
Ben Hanna - Vice President of Marketing, Dex One Interactive
Ben Hanna is Vice President, Marketing for Dex One Interactive where he oversees online marketing, communications and social media for local search leader DexKnows.com and the top B2B online directory and business buying resource, Business.com. Drawing on his more than 12 years of experience connecting business buyers and sellers online, Ben recently led Business.com's 2009 Business Social Media Benchmarking Study, the largest study to date of business social media usage involving nearly 3,000 North American respondents. Prior to joining Business.com in 2006, Ben led the eBay Business team supporting nearly $3 billion in business buying on eBay's U.S. site in 2005, was the founding VP, Marketing at IronPlanet, a leading online marketplace for used construction equipment, and co-founded a B2B strategic marketing agency in the Silicon Valley.
Mary O'Brien
Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits and B2B Search Strategy. She has trained thousands of advertisers through Advertiser Workshops sponsored by Yahoo! Search Marketing and Microsoft adCenter. Previously, she was a founding Partner at Telic Media and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture/Goto.com heading the training & organizational development team. Prior to Overture, Mary served as marketing, sales & customer service director for several large multi-national companies such as AON Insurance, and The Capital Group.
Bill Barnes - EVP of Business Development, Enquiro
Mr. Barnes is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Mr. Barnes is a featured speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research and Frost and Sullivan. He has also conducted workshops designed for Marketing, Editorial and Public Relations departments.
At Enquiro Bill has overseen explosive sales growth. In fact, Enquiro was listed on Deloitte's 2004 North American Technology Fast 500 and has appeared on Profit Magazine's Top 100 for three consecutive years. Bill has extensive experience in setting up and implementing Search Marketing and Research campaigns for such companies as AIG, AT&T, IBM, HP, Lexis/Nexis, Siemens and Grainger and strives to always help companies succeed in Search.
Patricia Neuray - Vice President of Sales and Marketing, Business.com
Before joining Business.com, Patricia served in a key management role at TMP Worldwide Advertising and Communications (formerly a division of Monster.com.) Prior to that position, she was Vice President of Sales at both Yahoo Search and LookSmart. She has also consulted for several Internet start-ups, advising on sales, business development, search and marketing strategies and implementations.
Patricia's early career focused on the publishing world. She held several roles at Imagine Media, brokering new partnerships across Western Europe and launching the Mac Addict Network of Websites. She began her career at premier publications like BusinessWeek and Newsweek.
Patricia received her BA in Political Science from the University of Florida.
Greg Jarboe - President, SEO-PR
Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, social media, and video marketing services. He’s author of YouTube and Video Marketing: An Hour a Day and profiled in Michael Miller’s Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.
Jarboe is a member of the Rutgers and Market Motive faculty, principal in the ChannelOne Marketing Group, correspondent for Search Engine Watch, and frequent speaker at industry conferences. Gord Hotchkiss, President and CEO of Enquiro has called Jarboe “the guru of cranking up web visibility through effective optimization of press releases.”
Frederick Vallaeys - Google AdWords Evangelist
Frederick Vallaeys is Google's AdWords Evangelist. In this role, he helps advertisers learn about which Google products are best to support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He first got involved in search marketing in 1998 when he ran campaigns on Goto.com. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords' core features in addition to those related to new and traditional media.
Frederick has spoken at numerous search marketing conferences in the United States and abroad including Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, PubCon and the Online Marketing Summit (OMS). He has contributed his search marketing expertise to trade books like AdWords for Dummies and University text books. He also has presented about online advertising to MBA programs worldwide, including at Stanford University, University of St. Gallen and Santa Clara University.
Lance Loveday - CEO, Closed Loop Marketing
As the CEO of Closed Loop Marketing (CLM) Lance Loveday is a recognized thought leader in the online marketing industry. He is a regular speaker at industry events—MacWorld, Search Engine Strategies, Web Design World and South by Southwest, to name a few—where his strategic, humorous and down-to-earth approach inspires designers, online marketers and business executives alike. Lance's experience in the world of search marketing stretches back to 1998, when he became web site manager for a Fortune 100 company in Silicon Valley. During this stint, he developed a passion for transparent, results-focused online marketing that motivated him to start Closed Loop Marketing. Since its inception in 2001, CLM has become a highly sought after agency serving a wide array of clients—from startups to big brands like Hewlett-Packard, Brocade, and Lockheed Martin. To each client, CLM brings a deep expertise in not only online advertising platforms but also the user experience—what happens "after the click." It's this combination of skill, experience and knowledge to which Lance attributes his company's success.
Lance is co-author of the breakout business strategy book Web Design for ROI, which was published in 2007 by New Riders Press. His educational background includes an exploratory tour in law school, preceded by a BS in Managerial Economics from UC Davis, where he is honored to guest lecture on occasion.
Jon Miller - Co-Founder and Vice President of Marketing, Marketo
Jon is co-founder and vice president of Marketing at Marketo, the revenue-focused marketing automation leader, where he leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product. An industry recognized thought-leader, Jon writes about B2B marketing best practices and trends on his blog, Modern B2B Marketing, currently #140 on the AdAge Power150 list of top marketing blogs.
Constance Stack - Vice President of Sales and Marketing, WordStream
Constance (Connie) Stack joined WordStream in June 2009. She is an entrepreneur and start-up specialist having founded her own company (ManageContacts.com which was acquired by Consumer Finance Advisor, Inc. in 2007) and served on the executive team of many other start-ups (including Optas, acquired by Dendrite International in 2005). Connie was the Chief Executive Officer of Consumer Finance Advisor (CFA), a portal for consumers looking for financial products ranging from mortgages to auto loans. It was at CFA that Connie honed her search marketing skills as she and her team leveraged the long tail of search to achieve success in a very competitive online space. CFA was eventually acquired by Affiliate Media Network which opened the door to her joining WordStream. At WordStream Connie has the pleasure of working with a world class team of search marketers and software developers as they endeavor to create a new category of search marketing tools designed specifically for keyword management.
Connie has a business degree from Laurentian University in Ontario, Canada and she’s a proud member of the extended family of the Massachusetts Institute of Technology (MIT) having served as a mentor for the MIT Venture Mentoring Service (VMS). Connie lives just north of Boston with her husband, Mike.
Angela Sanfilippo - Director of Marketing, YouSendIt
Angela Sanfilippo has over 13 years in the marketing industry with a multi-faceted background in brand strategy and awareness, marketing communications, product marketing and, demand generation strategies. Angela Sanfilippo is the Director of Marketing for YouSendIt Inc, the number-one secure digital file delivery company serving professionals, businesses and government agencies on the Web. As Director of Marketing, Angela is responsible for establishing YouSendIt’s market leadership in file transfer services and oversees the company’s demand generation and user acquisition strategies. Prior to joining YouSendIt, Angela was Director of Client Marketing for Rainmaker Systems, an outsourced provider of sales and marketing services managing B2B technology clients such as HP, CA, Lenovo, Sybase and Symantec. Prior to joining Rainmaker, Angela worked for the HotJobs.com division of Yahoo! Inc. and spent the early part of her career leveraging online advertising and e-marketing strategies for demand generation when e-marketing was in its infancy.
Jay Middleton - Senior Manager of Worldwide Search Marketing, Adobe
Jay Middleton brings with him a wealth of search and digital online marketing experience, both on the agency and client sides. At Adobe, Jay has been tasked with building a world-class global search marketing program and infrastructure from the ground up, including centralizing operations to one WW search agency partner through a global RFP. Prior to Adobe, Jay managed over 100 search programs for Fortune 1000 clients as an Account Director at Fathom Online. His clients included Covad Communications, Sprint, Polaroid, Cisco, Siebel Systems, Business.com, Fisher Investments, AvalonBay Properties, philosophy cosmetics, Dunkin’ Donuts, and PlanetOut Inc. At Fathom Online he also worked closely in conjunction with many top advertising agencies, including Organic, Genex, Harte-Hanks, Butler, Shine, Stern and Partners, Starcom, and Responsys. Award-winning search campaigns under his management at Adobe received a clean sweep of the major search awards in 2009, earning gold medals at the IAB/AdTech, MIXX and Search Engine Strategies (SES) awards. Search campaigns he managed while on the agency side at Fathom Online earned the top honor at the 2006 MIXX Awards, a silver medal at the 2005 AdTech Awards and a bronze medal at the 2008 MIXX Awards. In his spare time, Jay is also a professional singer/songwriter and lives in San Francisco with his wife and two children.
Lee Odden - CEO, TopRank Online Marketing
Lee Odden is CEO of TopRank Online Marketing, a pioneering online marketing agency with deep experience providing optimized content marketing solutions through SEO and Social Media. Odden’s client experience includes working with HP, McKesson, BT Syntegra and PRWeb. “Online Marketing Heroes”, published by Wiley, features Odden’s advice on internet marketing topics and he’s contributed to numerous industry publications including Mashable and ClickZ. He is also editor of Online Marketing Blog with over 30,000 subscribers that is ranked by Advertising Age and Technorati as one of the top Business & Marketing blogs.
As a 12 year internet marketing veteran, Odden has been cited by The Economist, DM News and Target Marketing Magazine for SEO, Social and Online PR expertise. He is a sought after speaker for conferences including Search Engine Strategies, Pubcon and PRSA International. Odden serves on the advisory board for Search Engine Strategies and MarketingProfs and is a past DMA and MIMA board member.
Galen De Young - Director, Proteus SEO
Galen De Young is managing director of Proteus SEO, which specializes exclusively in B2B organic search, and Proteus B2B, a marketing consulting firm repositioning B2B companies and their brands. Galen is a regular columnist for Search Engine Land’s Strictly Business column and editorial contributor to MarketingProfs. He speaks regularly at search marketing and B2B industry events for MarketingProfs, MarketingSherpa, Search Marketing Expo (SMX), and ClickZ’s Online Marketing Summits (OMS). Proteus B2B has been named one of BtoB Magazine’s Top Agencies and has won several Global ReBrand 100 Awards. In addition to 15 years as a B2B marketing consultant, Galen has a strong background in finance and is a CPA.
Jiyan Wei - Director of Product Management, PRWeb
As Director of Product Management, Jiyan drives product platform strategy and roadmap execution for PRWeb, the leading online news distribution service. In addition he supports strategic business planning, partnerships, and marketing/sales. Prior to Vocus, Jiyan served as Vice President of Online Services for v-Fluence Public Relations where he was responsible for defining and developing services to monitor and analyze online activity. He earned a BA in English from Georgetown University and Masters in Media/Communications from the London School of Economics where his dissertation focused on media production and consumption in social media communities. He currently sites on the vendor council for the Society for New Communications Research (SNCR) and maintains a blog, New Influencer (www.newinfluencer.com), where he writes about media and technology.
Lauren Vaccarello - Sr SEM Manager, Salesforce.com
Lauren is the Sr. SEM Manager at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics. Through Lauren’s consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser.
Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon. Lauren graduated magna cum laude from Emerson College with a B.S in marketing communications.
Valerie Bolduc - Global Sr Acquisition Manager, Microsoft
Valerie Bolduc is a Global Sr. Acquisition Marketing Manager at Microsoft, where she manages global acquisition strategies and roll-outs aimed at B2B audience segments for Microsoft Advertising, SMB division. Valerie joined Microsoft Advertising in 2006 to help deliver on Microsoft’s promise of helping businesses achieve their full potential through online advertising. Since then she’s held several roles including Sr. Product Management and Marketing management helping to drive the development of marketing strategies, programs and solutions that help businesses meet the demand of an ever changing business environment. She holds a degree in Marketing and has received several industry recognitions and contributing accolades in the last five years including -- Marketer of the Year 2007 – by the Direct Marketing Association; Bronze Echo Awards 2008; and two (2) NCDM Gold Awards, 2005 and 2006 respectively.
Ryan DeShazer - Global Practice Leader - Search, GyroHSR
Ryan is an experienced digital marketing professional with seven years of agency experience in the fields of SEM and web analytics. Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan joined HSR Business to Business (now GyroHSR) in 2007 to lead the agency's Search Marketing practice.
Ryan is a frequent speaker at digital marketing conferences, such as Ad:Tech, Search Engine Strategies and Internet World. He authors a monthly column on B2B Search at Search Engine Watch, and his thinking has been previously featured on Business.com’s popular blog, B2B Online Marketing. He holds industry certifications for paid search marketing by Google, Yahoo!, and Microsoft, and is recognized as a Google Analytics Qualified Individual and a ClickTracks Web Analytics Certified Professional.
Ryan earned a bachelor's degree from the University of Kentucky and an MBA from the University of Louisville.
Lisa Morgan - CEO, Strategic Rainmakers, LLC
Lisa Morgan is a recognized industry analyst, journalist, industry awards judge, conference chair and consultant whose passion for innovation, technology, and business takes many forms online and offline. For the past two decades she’s been working as a marketing executive at agencies and companies helping to shape the direction and adoption of emerging technologies and business practices. In addition to working with clients, Lisa is currently a contributing editor to Practical eCommerce, Revenue Performance, and Software Development Times (SD Times). Recently, she teamed up with PPC Summit as co-author of “The 2010 PPC Management and Optimization Report” which is just now being released. Lisa is also a mentor to Stanford students working on new ventures.
Jonah Lopin - VP Customer Operations, HubSpot
Jonah Lopin is VP Customer Operations at HubSpot, an internet marketing software company based in Cambridge, MA. At HubSpot, Jonah manages the operation of HubSpot's over 2,800 customers. Prior to HubSpot, Jonah worked at Deloitte Consulting, eBay and UNICEF. As a strategy and operations consultant at Deloitte, Jonah led projects for Fortune 500 clients in the Manufacturing, Consumer Business and Healthcare industries. At eBay, Jonah worked in the Seller Development group on strategies related to international commerce and search marketing. While living in Beijing, Jonah worked for the director of UNICEF’s health and nutrition program during the implementation and measurement of a portfolio strategy for humanitarian projects in China.
Jonah holds an MBA from the MIT Sloan School of Management, and a B.A. in Physics from Cornell University.
