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Search Marketing & Social Media Elite Teach Practical Lessons at B2B Search Strategy Summit
Wednesday, July 14 2010

Last month PPC Summit presented the B2B Search Strategy Summit in San Francisco, bringing together the top minds in B2B Search Marketing from Microsoft, Google, Business.com, Marketo.com, YouSendit, Enquiro, SEO-PR, TopRankMarketing.com and HubSpot during a full day of search marketing and social media strategy sharing sessions. Nearly 150 marketers attended the event to hear from search engine marketing (SEM) and social media's elite practicioners who spent the day sharing closely guarded secrets to online marketing success.

"The growing need for practical search marketing and social media training is more apparent than ever in the B2B Marketing space," says Conference Chair, Mary O'Brien, and host of the upcoming PPC Summit Presents…Search Marketing and Social Media Success in September. "We designed this event to provide a unique approach to search and social media training, offering real-world case study lessons and applicable strategies that other training conferences don't offer."

The full day of strategy sessions kicked off with an opening keynote from Gord Hotchkiss, Enquiro CEO, who shared findings from the comprehensive business-to-business marketing research study -- the BuyerSphere Project. Later Hotchkiss, Patricia Neuray of Business.com, Frederick Vallaeys of Google and Valerie Bolduc of Microsoft answered top-of-mind B2B Search Marketing questions during the Expert Hot Seat panel discussion. Jay Middleton, Adobe's Senior Worldwide Search Marketing Manager, led the afternoon keynote on "The Future of B2B Search Marketing". The day was chock full of instructive panel discussions, expert Q&A and case study lessons delving into search marketing and social media hot topics from keyword research, landing page optimization, paid search, search engine optimization, press release optimization and much more.

Many themes were covered throughout the event, but the main takeaways focused exclusively on B2B search engine marketing best practices and how marketers can apply them to get better B2B online marketing ROI. The overall B2B case study data concluded the critical keys to successful optimization are: Gain a better understanding of buyer behaviors, create and manage targeted keyword lists and integrate Search Marketing and Social Media for greater market outreach.

Here are some essential B2B Search and Social Media Marketing conference takeaways:

  • Utilize Paid Search, Search Engine Optimization (SEO), Social Media, Landing Pages and Press Release Optimization to boost Search Marketing ROI
  • Get to know your audience and stay close to your customers
  • Make sure sales and marketing teams are tightly integrated to ensure the sale
  • Understand buyer behaviors and customer search habits to help optimize search campaigns
  • Integrate Marketing and Social Media channels to further support lead generation and foster branding
  • Diversify Paid Search campaigns to boost search engine marketing results
  • Incorporate targeted keywords into all Marketing/Sales/Social Media communications
  • Pay attention to analytics and focus on cost-per-customer rather than cost-per-lead

Overall the expert led strategy sessions revealed many 'insider' search engine marketing campaign secrets for marketers interested in driving B2B profits. The event closed with a lively networking reception where attendees took advantage of the opportunity to speak directly with the experts and get their questions answered. Attendees left the conference armed with a new found knowledge and strategies for integrating search and social media to reach new markets and understand customer buying behaviors to shorten the sales cycle.

To learn more about the next search and social marketing event hosted by PPC Summit on Search & Social Media Success (Sept. 21-22, 2010) visit the PPC Summit website or get valuable Search Marketing and Social Media tips and tricks by signing up for the Pay Per Click Insider Strategies email newsletter. 

 

B2B Search Summit Responds to Popular Demand: New Search Marketing and Social Media Strategy Sessions
Thursday, June 3 2010

B2B Search Strategy Summit, premier event for Senior B2B Marketers, announces top-notch speaker line-up and new strategy sessions covering: Search Engine Marketing, Blogging, Online PR and Social Media to help B2B Marketers channel their communications, reach more decision makers and drive better results. Senior B2B Marketers are invited to join the B2B Search Strategy Summit scheduled for San Francisco, CA June 23, 2010--registration savings ends June 4th.

Today B2B Marketers are challenged with integrating Search Marketing and Social Media into their marketing plan, and building a solid strategy has never been more important to B2B organizations. Even though Search and Social Media Marketing has proven to dramatically increase conversions and drive more leads, B2B Marketers still have unanswered questions on best practices. The B2B Search Strategy Summit will bring together more than 150 Senior B2B Marketers to learn from 13 top-notch Search Marketing and Social Media leaders who will share strategies, review case studies and outline "The Top 7 Ways to Increase Your B2B Search Marketing Profits in 2010" on June 23 in San Francisco, CA. B2B Search Strategy Summit sessions will lay the foundation for how B2B Marketers should be leveraging Search Marketing, Blogs, Online PR and Social Media to drive customer action and fill the sales funnel with more qualified leads.

The B2B sector is shifting marketing initiatives and focusing on different strategies in order to gain optimal results via Search and Social channels. This Summit brings together 13 top B2B Strategists who will offer proven solutions for Search Marketing, Online PR, Social Media, Blogging, Landing Page Optimization and more.

"I am excited to join other online marketers at the B2B Search Summit in San Francisco next month and I am looking forward to speaking on the panel, Expert Hot Seat: Your Most Pressing B2B Search Questions Answered," said Patricia Neuray, Vice President Sales & Marketing, Business.com. "My team consists of both B2B marketers and a sales team focused on other B2B markets so this event is of particular interest to Business.com. We are sponsoring the Summit because it is important for B2B online marketers to come together and collaborate, share best practices, and learn from one another's B2B search marketing challenges in an open forum and discussion."

B2B Search Strategy Summit Speaker At-A-Glance View Complete Speaker Information

Mary O'Brien: Founder and Chairman of PPC Summit, AdWords Advantage Online Summit and B2B Search Strategy Summit. O'Brien will lead the Case Study Session: Hear From Your B2B Peers, Learn Their Secrets to Success.

Gord Hotchkiss, CEO, Enquiro: sharing insights on B2B buyers and their buying practices garnered from the "BuyersSphere" project - amazing B2B lessons that B2B Marketers can adapt and apply to their business immediately.

Jay Middleton, Senior Manager, Worldwide Search Marketing, Adobe: covering B2B Search Marketing campaign metrics and measurement, examples of mapping keywords to lead scoring and how sales can utilize search and keyword insights for lead qualification improvements.

Lee Odden - CEO, TopRank Online Marketing: exploring why Blogs and Social Media should be part of every B2B Marketers toolkit and why it might be the easiest way to generate customer ambassadors and gain more quality leads.

Patricia Neuray - Vice President of Sales and Marketing, Business.com - leading the Expert Hot Seat on the Most Pressing B2B Search Marketing Questions.

The Summit will wrap up with an exclusive 'Meet the Experts' reception where participants will have a chance to network with expert B2B Strategists and Summit Sponsors including Business.com, Enquiro, Marin Software and WordStream. The B2B Search Summit is also proud to partner with the following industry leaders; Direct Marketing Association Northern California (DMANC), Business Marketing Association Southern and Northern California, B2Bbloggers.com, International Internet Marketing Association (IIMA), Mashable, Search Marketing Standard, SEMPO, SEMpdx, Target Marketing Group and Visibility Magazine.

Interested Senior B2B Marketers should register now as space is limited for the full day of strategy sessions on June 23, 2010 at the InterContinental San Francisco, CA. For more information or to register online by June 4th and get the early bird rate, please go to B2B Search Strategy Summit.

 

 

Hot Off the Press: B2B Search Strategy Summit Presents All-Star Search Marketing, Social Media and PR Line-Up
Monday, May 24 2010

The b2b Search Strategy Summit is gearing up for an all-star lineup of B2B Marketing's best to lead the intensive, full day of strategy sessions set for San Francisco on June 23, 2010. The sessions will be lead by top B2B Marketing Strategists who will share best practices and proven lead generating techniques in the forefront of B2B marketing. The Summit is an all-inclusive, one-stop-shop covering Search Engine Marketing (SEM), Online PR, Social Media and Blogging strategies. Keynote sessions will deliver valuable insights and leading-edge knowledge based on latest B2B Marketing industry research studies conducted by Business.com and the "BuyerSphere" project piloted by Enquiro.

Senior level B2B Marketers are invited to join this exclusive one day Summit to learn the necessary steps to take their Search Marketing, Online PR, Social Media and Blog strategies to the next level. The Summit will cover high level online advertising techniques that are not common knowledge among B2B marketing practitioners. Attendees will have exclusive access to insider B2B industry trends including buying behavior habits that will cut the lengthy B2B sales cycles. B2B Marketers will leave the Summit with a new found ability to take charge of their online campaign profits, and get their teams on the right track for integrating and managing more effective Search Marketing, Online PR, Blogging and Social Media campaigns.

"It's crucial for B2B Marketers to understand buyer behaviours and how online marketing is influencing buying decisions," said Gord Hotchkiss, CEO of Enquiro. "Attendees will hear first hand our latest B2B market study results on buying practices from the BuyerSphere project, and they will learn the most important takeaways on how B2B marketers should be leveraging online assets."

b2b Search Strategy Summit All-Star Session Line-up
Morning Keynote: Welcome to the BuyerSphere, by Gord Hotchkiss, CEO, Enquiro
Hotchkiss will share insights on B2B buyers and their buying practices garnered from the "BuyersSphere" project. Attendees will learn amazing B2B lessons that they can adapt and apply to their business immediately.

Afternoon Keynote: Future of B2B Search Marketing by Jay Middleton, Senior Manager, Worldwide Search Marketing, Adobe
Middleton will address B2B Search Marketing campaign metrics and measurement, examples of mapping keywords to lead scoring and how sales can utilize search and keyword insights for lead qualification improvements.

Case Study Session: Hear From B2B Peers, Learn Their Secretes to Success
Attendees will hear from the expert panel as they uncover B2B client case studies that achieved top results, exceeded client goals and increased ROI-- incredibly effective in benchmarking against competitors.

Expert Hot Seat Most Pressing B2B Search Questions Answered: The expert hot seat will cover the biggest marketing challenges b2b marketers face -- converting leads to sales, measuring and justifying SEM and Social Media budgets, integrating Online PR and Social Media and more.

Seating is limited to 150 senior marketing professionals for optimal networking, learning and interaction time. Registration is open and participants will save $300 by registering now at b2b Search Strategy Summit.

 

 

Announcing the B2BSearch Strategy Summit - Conquering The Challenges Facing B2B Search Marketers
Friday, April 23 2010

In today's exceedingly competitive B2B landscape, lead generation is a critical part of any B2B marketing plan. But the reality is most B2B Marketers are not effectively utilizing search marketing to drive leads faster through the sales funnel. B2B Marketers are commonly misunderstanding the critical differences between B2C and B2B search marketing optimization strategies. Alteract Marketing (PPC Summit) in partnership with Business.com and Enquiro are proud to introduce the brand new B2B Search Strategy Summit where 150 senior marketing professionals will gather to network, share best practices and hone their B2B lead generation and search marketing skills on June 23, 2010 in San Francisco, CA. Registration is by invitation only and is strictly limited to the first 150 who apply.

Prospective attendees can receive an invitation by contacting one of the sponsors (Business.com, Enquiro, Wordstream or Marin Software) or send an email to invitation@B2BSearchStrategy.com and use the code PRWEB1.

The B2B Search Strategy Summit is designed to help senior B2B marketers increase sales using proven methods that shorten the B2B sales cycle using effective search marketing, social media and online pr processes. The conference brings together the best minds in B2B search engine marketing during 1 full day of leading-edge knowledge and experience sharing with the sole focus of providing a fresh outlook on how to increase B2B Search Marketing campaign results, conquer challenges and take advantage of new opportunities.  Attendees will walk away with a toolbox full of new strategies and tactics to take back to their teams and apply immediately.

 “We’re very excited to kick off this inaugural event in partnership with Business.com and Enquiro. This is a great opportunity for B2B marketers to get together and share the latest in b2b search marketing trends and strategies. There has been a lot of interest in specific tactics for B2B search at our events and we’re looking forward to providing some valuable content to help improve B2B search marketing processes for the attendees.” Mary O’Brien, Conference Chair b2b Search Strategy and Pay Per Click Summits

Attendees will have an exclusive opportunity to strategize and speak directly with the B2B search marketing thought leaders during an open and interactive format that allows ample time to network, discuss, debate and collaborate to improve search marketing efforts.  The sessions will cover top ways to use B2B Search Engine Marketing as an effective lead generation tool. View complete agenda here.

B2B Search Strategy Summit Sessions Cover:

  • Boosting ROI through lead generation
  • Making Social Media work to increase branding and generate leads
  • Blending Online PR, Social Media and Search to drive more B2B profits
  • Effective Landing Page optimization specifically for B2B sites
  • The top 10 Paid Search strategies to improve ROI
  • Using search as a springboard to a more integrated B2B Marketing strategy
  • Best Practice B2B case studies and proven solutions


Interested Senior B2B Marketers can attend this full day of strategy sessions on June 23, 2010 at the InterContinental San Francisco, CA. For more information, please go to http://www.b2bsearchstrategy.com/?pr1. Registrants will receive $100 of the standard rate when they sign up by June 4th and can also receive an additional $200 off with a sponsor discount code.

 

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