Press Release Optimization for B2B

Monday, July 19th 2010

Many business-to-business (B2B) marketers see press release optimization as a business-to-consumer (B2C) tactic, but that's a mistake, according to Greg Jarboe, president of SEO-PR and an early pioneer in combining search engine optimization (SEO) and public relations (PR).

"There have been big changes in the last few years, with both B2C and B2B marketers dealing with the same new reality," Jarboe said. He described that new reality in "Three Essential Tips for News Search Optimization," on the PPC Strategies blog.

Building Better Landing Pages for B2B Campaigns

Monday, July 12th 2010

Many business-to-business (B2B) marketers see landing page optimization as a business-to-consumer (B2C) tactic, but that's a mistake, according to Lance Loveday, CEO of Closed Loop Marketing.

"We have several B2B case studies that show a quantitative impact from qualitative changes," he said. He shared some of those case studies at the B2B Search Strategy Summit in Los Angeles last month.

5 Things to Consider When Starting a Social Media Campaign

Sunday, June 20th 2010

These days, you probably feel like if you don’t already have a social media presence, you are already behind the curve. Despite that feeling, you shouldn’t rush into creating accounts on every service you can find without a clear idea about what your goals are and how to achieve them. Here is a simple list of 5 things to consider before taking the social media plunge: