Agenda
| Time | Session | Speaker |
| 8:35 – 8:45 | Introduction/Welcome | Mary O’Brien |
| 8:45 – 9:30 | Morning Keynote: | Gord Hotchkiss, Enquiro |
| 9:30 – 10:45 | Case Study Session: Hear From Your B2B Peers, Learn Their Secrets to Success | Moderator: Mary O’Brien Speakers: Angela Sanfilippo, You Send It Jon Miller, Marketo Ryan DeShazer, GyroHSR |
| 10:45 – 11:15 | Break | |
| 11:15 – 12:15 | Expert Hot Seat: Your Most Pressing B2B Search Questions Answered | Moderator: Bill Barnes, Enquiro Speakers: Gord Hotchkiss, Enquiro Patricia Neuray, Business.com Frederick Vallaeys, Google Valerie Bolduc, Microsoft |
| 12:15 – 1:30 | Networking Lunch | |
| 1:30 – 2:00 | Afternoon Keynote: The Future of B2B Search Marketing | Jay Middleton, Adobe |
| 2:00 – 2:40 | Strategy Session 1: Sponsored Search Top 10 B2B Paid Search Strategies – Getting a Real Jump on Your Competition with Advanced Paid Search Strategies | Moderator: Ben Hanna Speakers: Connie Stack, Wordstream Lauren Vaccarello, Salesforce.com |
| 2:40 – 3:20 | Strategy Session 2: After The Click Effective Landing Page Optimization for Lead Generation – What Works For B2B And Why? | Moderator: Lisa Morgan, Strategic Rainmakers Speakers: Lance Loveday, Closed Loop Marketing Bill Barnes, Enquiro |
| 3:20 – 3:40 | Break | |
| 3:40 – 4:20 | Strategy Session 3: PR Often The Forgotten Piece of B2B Online Strategy – And Yet So Effective When Done Correctly. Expert Tips For Better ROI | Moderator: Jiyan Wei, PRWeb Speakers: Greg Jarboe, SEO-PR David Lloyd, Cisco |
| 4:20 – 4:55 | Strategy Session 4: Social Media Why Blogs and Social Media Should be Part of Every B2B Marketers Toolkit |
Moderator: Galen De Young |
| 4:55 – 5:00 | Closing Remarks | Mary O’Brien |
| 5:00 – 7:00 | Networking Reception | |
